After Cloud Field Day, Ben Kepes argues that companies need to clearly articulate what they do. He says that too often, useful and innovative products are overlooked because their creators cannot clearly explain their purpose. This means that the wrong products are getting commercial success. He concludes by saying, “if you can’t articulate what you do in a way that a 50-year old steelworker from the Midwest can understand, best you rethink what you’re doing.”
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