Technology is easy, identity is hard. That’s what I got after reading this piece by Matt Crape, and I completely agree. Most companies are iterating in their respective markets. There’s nothing wrong with that, as refinement is essential to business consistency. But when a market gets crowded, it’s important for a company to know what they specifically want to do, and how their identity can lead to differentiation. This is especially important when presenting to people that know the industry and technology well, such as our Tech Field Day delegates!
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