Alastair Cooke has a long history with Pure Storage, first seeing the company at Virtualization Field Day all the way back in 2014. From an initial focus at offering an AFA at a price competitive with disk, the company has now expanded to offer a wide portfolio. Now, the company is offering the Forever Flash guarantee. Alastair looks at how this doesn’t stray too far from their original mission of making life simplier for customers. Instead of doing forklift upgrades, Pure replace the controllers in their array every three years.
