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Phil Bullinger, Senior Vice President and General Manager, Data Center Business Unit, discusses Western Digital’s approach to enable zettabyte scale data. There is an enormous business opportunity to support digital data at scale, especially when it comes to IoT data. If TCO drives data center decisions, technologies that reduce overall costs can affect more than storage. Although use of SSDs is growing rapidly in the datacenter, hard disk drives still remain relevant, enabling “storage at scale.” High-capacity HDDs drive lower TCO, so Western Digital is investing in technologies to enable greater capacity. Helium-filled drives, energy assist, new suspension mechanics, SMR, and advanced queue management are needed and are all part of the company’s IP portfolio.
Personnel: Phil Bullinger
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