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At Mobility Field Day 14, speaker Craig Wojtala highlighted Ubiquiti’s evolving business strategy, focusing on expanding into enterprise environments and the 2026 theme of UniFi at scale. Building on previous announcements like the Enterprise Fortress Gateway and high availability features, UniFi for Enterprise has successfully penetrated advanced environments across its full stack, including networking, access control, and network-attached storage. The strategic focus is now on addressing real-world scaling challenges, such as global team management, custom workflows, and multi-site policy orchestration.
To manage operations at scale, Ubiquiti introduced UniFi Fabrics, a single management fabric built natively into Site Manager that operates on a hybrid cloud architecture. This allows administrators to orchestrate policies centrally while retaining on-premise data privacy and a license-free hosting model. Features include consolidated people management, granular role-based access control, identity provider integration with real-time syncing, and the UniFi Endpoint app to reduce IT support overhead. Furthermore, Ubiquiti is rolling out zero-touch provisioning (ZTP) workflows–including full site ZTP via mobile app blueprints and traditional ZTP codes–along alongside device blueprinting and templates to manage hardware compliance across multiple locations.
Beyond software advancements, Ubiquiti is heavily scaling its partner ecosystem through the newly released partner portal and a searchable partner directory. To better support large-scale deployments, the company is investing in global solution architects, providing prompt post-sales phone support with impending published SLAs, and introducing tiered reseller and enhanced enterprise partner pricing. Documentation accessibility is being improved via UniFi GPT and a forthcoming version-controlled wiki integrated directly into the user interface. Additionally, partners can now resell value-add offerings like UI Care for five-year extended hardware protection, cybersecurity enhancements in collaboration with ProofPoint and Cloudflare, and dedicated end-user phone support.
Personnel: Craig Wojtala
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