The root of Tech Field Day came from open-minded marketing and PR folks willing to connect with independent technical influencers on our own terms. The idea came from “blogger days” held by companies like HP. But the real inspiration came from the delegates themselves, who needed a way to connect with companies that respected their independence. Without the faith of both the sponsors and the delegates, we never would have gotten Tech Field Day off the ground!
They Call it Evangelist for a Reason
Tech Field Day delegate turned presenter Eric Wright was a guest on the Influence Marketing Podcast. They talked about building his role as a Technical Evangelist at Turbonomic, and the importance of maintaining a community above simply marketing or a traditional advocacy program.
