Focused on Monitoring Internet User Experience Introducing Catchpoint

Catchpoint, founded in 2008 by Mehdi Daoudi and two others, focuses monitoring on the user experience rather than solely on the application stack. Daoudi’s experience at DoubleClick, where he was responsible for resolving a major outage, solidified his belief that performance monitoring is not just an IT concern, but a critical business imperative impacting revenue, brand reputation, and employee morale. Catchpoint works with large global organizations, emphasizing the importance of trust and reliability in maintaining customer relationships and preventing costly outages.

The company advocates for an end-user-centric approach to monitoring, arguing that traditional infrastructure-up methods are insufficient in today’s complex, distributed environments. They highlight the inefficiency of waiting for massive error thresholds to trigger alerts, emphasizing the need to detect problems early, before they impact customers and cause brand damage. Catchpoint uses real-world examples of how their platform has helped companies identify and resolve performance issues much more quickly than using traditional methods, saving time, money, and reputational harm.

Daoudi stressed that many organizations overcomplicate their monitoring strategies, accumulating excessive data that hinders rather than helps problem solving. He advocates for a simpler, more focused approach where monitoring is designed to answer specific business questions related to key user actions and business outcomes. He draws on examples from Google, highlighting their performance-driven culture and the importance of designing for performance from the outset. Ultimately, Catchpoint aims to help businesses move beyond reactive troubleshooting to proactive, user-experience-driven monitoring to ensure that their digital services are consistently reliable and meet user expectations.