Watch on YouTube
Watch on Vimeo
Fernando Montenegro, Tom Hollingsworth. Analysts at Futurum Research sit at the intersection of technology buyers, sellers, investors, and broader stakeholders like academia and government to provide both quantitative and qualitative data to answer critical industry questions. Their cybersecurity and resilience practice, which underwent a rebranding to emphasize the necessity of resilience alongside security, focuses on analyzing major industry trends, such as the multifaceted role of AI, the expansion and cognitive complexity of the modern attack surface, the buyer preference for consolidation over point products, and the evolution of data protection as a core battleground. These insights are fundamentally supported by rigorous, biannual decision-maker surveys that capture demographic and procurement data to guide their research commentary.
The survey data highlights several key behaviors in the current cybersecurity landscape, most notably that 73% of organizations are increasing their cybersecurity budgets, albeit with a trend toward more modest growth focused on modernization, risk management, and digital transformation. While vendor-provided information often influences buyers more heavily than analyst reports, there is a clear, data-backed shift toward platform consolidation to drive operational efficiency and integration. Furthermore, the role of cybersecurity has become increasingly strategic, with a significant majority of surveyed organizations reporting quarterly interactions between security leadership and their boards, indicating that security is no longer an isolated technical concern but a central pillar of organizational strategy.
To provide more objective, forward-looking market analysis, Futurum Research has developed an AI-driven platform called Futurum Signal. This tool automates the collection and synthesis of public and private data to rank vendors based on five core assessment areas: business value index, product innovation, strategic vision, go-to-market capability, and ecosystem alignment. By utilizing this data-driven approach, the firm aims to eliminate the perception biases often found in vendor assessments–such as assuming market leadership based on brand visibility alone–and instead provide actionable, empirical intelligence for buyers and technologists navigating complex sectors like SASE, where the research differentiates between truly integrated solutions and those relying on third-party partnerships.
Personnel: Fernando Montenegro, Tom Hollingsworth
Thank you for being part of the Tech Field Day community! Our mailing list is a great way to stay up to date on our events and technical content, and we appreciate your signup.
We promise that we’ll never spam you, send ads, or sell your information. This list will only be used to communicate with our community about our events and content. And we’ll limit it to no more than one message per week.
Although we only need your email address, it would be nice if you provided a little more information to help us get to know you better!