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Customers are no longer satisfied with static product ownership as we lean into the subscription economy. The digital transformation is forcing every industry to build products that can evolve, giving them access to dynamic revenue streams, but this introduces new manufacturing and cybersecurity gaps that are hard for most companies to deal with. Micron has built Authenta, the silicon-to-cloud trust platform that can scale across industries, cloud platforms and hardware systems — transforming the cybersecurity risks into revenue for modern brands.
Personnel: Luis Ancajas
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