Tech Field Day is a unique event, and as such many companies are unclear on the benefits.
We hear similar questions from newcomers: Why meet with these select people? What comes out of it?
To help address these questions, this page outlines specific results and metrics we have seen from past events.
Live Online Participation
We began officially live-streaming video from Tech Field Day events in 2011, and our viewership has grown steadily since then. We typically have 50 to 100 live viewers watching our video feed, though this sometimes goes much higher. Certain popular sessions have reached over 500 live viewers, and this is especially true when our presenters have made efforts to promote the video feed to their user community, customers, and prospects.
We do not attempt to qualify or otherwise identify our live viewers, but many viewers identify themselves by joining the discussion on Twitter. Over 2,500 tweets per event use our official hashtags, and many more discussions are started and not tracked. We typically field live questions from online viewers, including customers, analysts, press, and competitors.
Post-Event Video Viewership
As soon as possible after each event, we post video recordings to Vimeo and YouTube. These videos have proven very popular with our technical audience, and many draw hundreds of viewers. As is the case for live viewership, we find that companies that help publicize their videos get larger audiences, though some videos seem to take off regardless of effort!
For a summary of 2012 viewership numbers, see One Year of Tech Field Day Video: 90,000 Views!
After eight months, the 21 videos created as part of our third Networking Field Day have attracted over 16,500 views on Vimeo and YouTube, with one session getting over 5,500 views! The OpenFlow Symposium, held the day before NFD2, has had over 8,600 views of ten videos. The companies that participated in these events are thrilled to have been part of such a successful event!
Since beginning data collection at these events, we have begun posting on YouTube as well, and have seen much growth in viewership there as well. Here are some statistics for our recent events as of January 1, 2013:
- Wireless Field Day 2: 16,900 views of 16 videos
- Wi-Fi Mobility Symposium: 3,400 views of just 7 videos
- Virtualization Field Day 2: 12 videos and 2,800 views
- Networking Field Day 3: 21 videos with over 16,500 views
- Solid State Storage Symposium: The 13 videos produced attracted 6,000 views
- Storage Field Day 1: 29 videos and over 3,000 views in one month, 6,400 in three, and 11,500 after eight!
- Wireless Field Day 3: 8,000 views since September
- Networking Field Day 4: 8,000 views since October
- Storage Field Day 2: 4,500 views since November
Across all these events and market segments, the average Tech Field Day presenter will be featured in three videos that will be seen by nearly 500 people. Many of these are prospective customers, and many go on to buy.
Many Field Day presenters tell of new customers saying “I heard about you during Tech Field Day and I was impressed!“
Thought Leadership and Engagement
Independent thought leaders like our Field Day delegates don’t allow guest posts, won’t sell links, and can’t be paid to write. That’s why their readers love what they have to say!
As part of Tech Field Day, presenting companies can count on coverage here at TechFieldDay.com, on our popular Twitter account, on Google+ and FaceBook, and our Vimeo and YouTube accounts. Although we cannot guarantee coverage by our delegates, we are very open with the results we have seen in the past.
We collect notable links for every Tech Field Day event, and invite visitors to see the results for themselves!
- Networking Field Day 2: Nearly 70 posts, press mentions, and podcasts in six months
- Wireless Field Day 2: Over 50 posts, podcasts, and articles in four months
- Virtualization Field Day 2: Nearly 40 posts and mentions in three months
- Networking Field Day 3: Nearly 40 in under two months
- Storage Field Day 1: 40 posts in under a month
Perhaps the most-important reason to get involved with Tech Field Day is to become part of the conversation.
Although Tech Field Day and our Symposium events do not generate leads or sales directly, they are strong influencers of interest and customer activity. If you would like more information on these statistics or to talk to a previous presenter, please contact [email protected]