Scott Lowe looks at the effort needed to really simplify backup and recovery to the cloud. This was inspired after seeing StorageCraft present at Storage Field Day earlier this month. For Scott, simplicity is just a mask that wraps up inherent complexity. But in StorageCraft, he saw an interesting approach to this masking. In the event of a total data loss, StorageCraft overnights disks with data that was stored nightly on their private cloud. Once received, these are then synced with the most up to date versions that occurred between the last full backup and the present time. This allows organizations to recover mission critical data from catastrophe much quicker.