Chin-Fah Heoh has seen a number of pure play storage companies present at Storage Field Day over the years. In this post, he looks at the Gartner Magic Quadrants from 2010 and 2017, looking how the Big 5 storage companies have fared in that time. NetApp remains the only company in the leaders quadrant, with Pure Storage as the notable new kid on the block. But for Chin-Fah, this doesn’t represent the death of pure play storage, rather representative of a changing of the guard.