Derek Britton

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An accomplished, experienced leader in the B2B technology marketing space, having led corporate branding, product marketing, marketing communications (PR, AR, social media), customer marketing, product management, and sales enablement. A computer science graduate with prolific content creation and team leadership ability, I am highly skilled in leading and coaching technology and marketing teams to drive personal and business success.

Expertise and accomplishments include:

  • Product and Corporate Marketing – conceiving, branding, promoting, launching enterprise software
  • Branding & Comms – core B2B branding research, creation and execution via social, AR/PR, design, content strategy, messaging, social media, customer advocacy programs
  • Customer Marketing – messaging, retention marketing, customer advocacy and engagement (customer advisory) programs
  • Sales Enablement – establishing corporate facilities for sales training of hundreds of sellers across multiple business lines
  • Product Management – product ownership, launch planning and execution of multi-million dollar software products
  • Front-of-House – Spokesperson, facilitator and presenter at industry events (Customer Marketing Alliance, Micro Focus, Open Mainframe Project, GSE, SHARE, Gartner, IDC, Information Week, AWS); regular blogger/writer published across the IT press, blog sites, Linkedin etc.
  • Leadership – renowned inclusive, collaborative leadership approach; mentor and coach; diversity ally; senior and C level stakeholder engagement
  • Technologist – degree-educated computer science professional, background in B2B business systems, expert in mainframe modernization, COBOL, information management and AI

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