Introducing Cloud Native Application and Data Protection with Dreeze

Kevin Cole, Head of Product Marketing at Dreeze, introduced the company as a new cloud backup and recovery startup. Dreeze launched after spending over a year gathering feedback from large enterprises and partners on their ongoing challenges. The co-founders, Ziv, Oded, and Avi, bring over two decades of industry experience, having previously co-founded Kasha (now RecoverPoint) and Zerto (now HPE Zerto Software), products widely used by Fortune 100 companies. Dreeze aims to provide a new cloud backup and recovery platform as enterprises adopt cloud technologies, addressing a perceived need for a different approach.

Cole acknowledged the crowded backup space but asserted that persistent and recurring gaps exist in how data protection is currently handled in the cloud. These gaps were identified through extensive discussions with Fortune 100 and Fortune 500 companies. The presentation frames these changes around three key areas: how cyber has increased the urgency for resilience due to prevalent cloud attacks, how AI has changed the nature of adversaries and the continuous threat landscape (making “assume breach” more critical and redefining insider threats), and how the cloud has fundamentally changed what an application looks like, moving from a few VMs on-premises to hundreds or thousands of resources across numerous services, leading to increased complexity and configuration errors.

Enterprises are now rethinking resilience, expecting to be attacked, and viewing cyber recovery as an inevitability rather than just an insurance policy. They are re-architecting for an “agentic world” and wrestling with cloud complexity by orienting around applications, which is what the business truly values, rather than individual components like EC2 or EBS. Dreeze’s platform is built to solve these challenges, focusing on the ability to get entire applications back up and running, securely and in an automated fashion, to restore business as usual.