Surprise! Facebook Shares Dramatically Improve Reach, Clicks, and Views

Stephen Foskett discusses the hard numbers of Facebook shares and how they affect viewership. Using 29 full Tech Field Day presentations with varying number of shares, he proves that there is a direct correlation between shares and people reached and views concluding that “a single share will likely double the views for a Live video post.”

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Surprise! Facebook Shares Dramatically Improve Reach, Clicks, and Views

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