Impact from Public Cloud on the storage industry – An insight from SNIA at #SFD12

SNIA, the Storage Networking Industry Association, presented at Storage Field Day last month, discussing the impact of the public cloud on the overall storage industry. These hyperscale companies operate differently, they buy storage in bulk, but not from traditional enterprise storage companies like Dell EMC or NetApp. Instead, they buy disk directly from manufacturer, often at extremely large scale. Chan Ekanayake thinks that while this will prove to be disruptive for traditional storage companies, overall it will push innovation and be better in the end for customers.