NetApp and Rubrik, a David and Goliath situation? Part Three

In the final installment of his Cloud Field Day comparison between Rubrik and NetApp, Ben Kepes comes to the conclusion that both companies are in a good, but different, position to guarantee their future. Rubrik has none of the constraints around existing revenue streams, sales force motion or customer expectations that NetApp has, making it a much more agile player, while NetApp has deep relationships with the world’s largest enterprises giving it a leg up in the industry. Despite this, Ben ultimately decides that “if NetApp realizes both the opportunity and the threat, this battle is theirs to lose – they have the pedigree, the existing market share, the cash reserves and the brand recognition to pull one out of the bag and guarantee their future.”