Intel’s Optane DC Persistent memory was one of the highlight announcements from Tech Field Day Exclusive At Intel Data-Centric Innovation Day. On a technical level, bit-addressable NAND flash is interesting, but what does that do for business? Keith Townsend uses the example of the in-memory database SAP HANA. Setting up a data warehouse allowed an organization to ask even more of their data, which in turn led to further memory bottlenecks. Intel’s DC Persistent memory creates the infrastructure to answer these bottlenecks and provide the next generation of business insights. For Keith, this wasn’t about allowing us to do more things today, but about fundamentally allowing us to do what we want to do tomorrow.