Ed Horley was one of the delegates that made his way down to Austin for Tech Field Day last week. The event had a full roster of prominent IT companies. In this post, Ed focuses on what he heard on day one of the event, with presentations from Datera, NetApp, and VMware. For him, the three companies showed varying approaches on how to differentiate their solutions based on how they are handling data analytics. These differences in approaches were illuminating in how each pitched their value to the delegates.