At their recent Storage Field Day presentation, Western Digital led with a startling estimate. They project that by 2023, 103 zetabytes worth of IoT data will be produced. This is to say nothing of the ever increasing video and other data constantly being generated. Much of their presentation was how Western Digital was working to provide ever increasing storage densities across all mediums. It was not lost on Joey D’Antoni during the event that a lot of this work seemed to be driven by demand from hyperscalers, who will increasingly carry the growth of stored data. Developments with multi-actuator drives and zoned storage were shown to be key in how Western Digital will provide for the industries storage needs in the future.