Wi-Fi Marketing Numbers are Lies



All marketing is aspirational. Quoted throughput and user counts are hopeful at best. All IT professionals know this. In this episode, Tom Hollingsworth is joined by Kerry Kulp, Scott McDermott, and Mark Houtz as they discuss the inflated claims of marketing teams and how they factor into buying decisions. They also discuss how Wi-Fi compares to other technologies and why the enterprise experience is vastly different from the consumer perspective. Lastly, they provide some ideas for keeping a grasp on reality when it comes to working with Wi-Fi numbers.

Read More: Gestalt IT Article

Panelists

Kerry Kulp

@KeKulp

Founding partner of Velaspan (formerly Cumulus Consulting Group) with more than twenty years experience designing, implementing and supporting enterprise wireless architectures across varied industries including healthcare, education, enterprise and go …

Mark Houtz

@marko_with_a_k

Wireless Engineer with a passion for Private LTE/5G and Wifi. CWNE 500

Scott McDermott

@ScottM32768

Network consultant and trainer specializing in Wi-Fi and anything else that uses RF. CWNE #299

Tom Hollingsworth

@NetworkingNerd

Tom Hollingsworth, CCIE #29213, is an event lead for the Tech Field Day event series specializing in networking, wireless, and security topics.