The Future of Work is Childs Play

Event: Data Field Day 1

Appearance: Ignite Data Field Day 1

Company: Ignite

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Personnel: Theo Priestley

Theo Priestley argues that the future of work should be informed by the younger generation, specifically children, rather than millennials. He shares insights from a project where he asked primary school children about their vision for the future workplace. The children envisioned practical and innovative solutions such as AI for productivity, multi-purpose work surfaces, renewable energy sources, and ambient biometrics for security. They also emphasized the importance of emotional connections to their work environment and the ability to collaborate remotely. Priestley concludes that to address the shortage of tech talent, we should focus on nurturing the creativity and technological curiosity of children, who are already engaging with advanced concepts through play and learning.


Innovation and Football

Event: Data Field Day 1

Appearance: Ignite Data Field Day 1

Company: Hedvig, Ignite

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Personnel: Rob Whiteley

Rob Whiteley’s Ignite Talk, “Innovation and Football,” draws parallels between the NFL’s handling of Tom Brady’s deflated ball scandal and the broader theme of innovation versus the status quo. Whiteley argues that the severe penalties imposed on Brady and the Patriots were less about the actual infraction and more about challenging established norms and refusing to conform to the investigation process. He likens this to the tech industry’s need to push boundaries and innovate, rather than adhering strictly to traditional methods. By comparing the NFL’s protectionist stance to certain data storage companies, Whiteley emphasizes the importance of thinking differently and bending the rules to drive progress. He concludes by aligning his company, Hedvig, with the innovative spirit of the Patriots, advocating for a similar approach in the tech world to achieve groundbreaking advancements.


9 Business Lessons I Learned From Baseball

Event: Data Field Day 1

Appearance: Ignite Data Field Day 1

Company: Ignite

Video Links:

Personnel: Stephen Foskett

In his Ignite Talk, Stephen Foskett draws parallels between baseball and business, highlighting nine key lessons. He emphasizes the unpredictability of both fields, noting that just as every baseball field varies in size and shape, business environments are also diverse and ever-changing. Foskett underscores the importance of patience, adaptability, and resilience, likening the need to wait for the right pitch in baseball to making strategic decisions in business. He also points out the necessity of following through on commitments, much like a pitcher must complete a throw. The long baseball season, with its many games, teaches endurance and the ability to handle losses. Foskett argues that success often comes from a cohesive team of average players rather than a few superstars, and stresses the importance of adjusting strategies as situations evolve. He concludes by celebrating the idea that, like in baseball where even the best players fail frequently, persistence and the ability to move forward despite setbacks are crucial in business.

Watch the 2024 sequel talk, Nine More Business Lessons I Learned From Baseball!


Who’s Pissing In Your Data Lake?

Event: Data Field Day 1

Appearance: Ignite Data Field Day 1

Company: Ignite

Video Links:

Personnel: Karen Lopez

In her Ignite Talk titled “Who’s Pissing In Your Data Lake?”, Karen Lopez uses a humorous and vivid analogy to highlight the importance of maintaining data integrity and quality in data lakes. She recounts a real-life incident where a man urinated in a reservoir in Oregon, leading to the costly and unnecessary draining of millions of gallons of water, despite the presence of other contaminants like bird and fish waste. Lopez draws parallels to data management, emphasizing that just as the reservoir had to be drained to meet public expectations of cleanliness, data lakes must be regularly monitored and cleaned to ensure data quality. She discusses issues such as missing integrity, outdated data standards, and fake data, urging the audience to practice good data hygiene and set high expectations for data quality. By profiling data often and addressing contamination promptly, organizations can maintain the trust and reliability of their data systems.


Hedvig Solution Demo and Deep Dive

Event: Data Field Day 1

Appearance: Hedvig Presents at Data Field Day 1

Company: Hedvig

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Personnel: Avinash Lakshman, Suresh Rajagopalan

Suresh Rajagopalan, VP of Solutions, and Avinash Lakshman, Fouder and CEO demonstrate the Hedvig storage platform. Suresh begins with a walk through the GUI and CLI, provisioning storage and presenting it to host in a vSphere and OpenStack environment. Avinash then takes questions of future directions for Hedvig.


What is Hedvig?

Event: Data Field Day 1

Appearance: Hedvig Presents at Data Field Day 1

Company: Hedvig

Video Links:

Personnel: Avinash Lakshman, Rob Whiteley

Avinash Lakshman, Fouder and CEO, and Rob Whiteley, VP of Marketing, introduce the Hedvig storage platform. Avinash begins with an introduction to himself and the founding of the company. Rob then kicks off the discussion with the basics of storage and distributed systems, presents the Hedvig platform and features, and discusses how it works.


Hedvig Use Cases

Event: Data Field Day 1

Appearance: Hedvig Presents at Data Field Day 1

Company: Hedvig

Video Links:

Personnel: Avinash Lakshman, Rob Whiteley

Avinash Lakshman, Fouder and CEO, and Rob Whiteley, VP of Marketing, discuss the practical applications of the Hedvig storage platform.


Hedvig Platform Architecture Whiteboard Session

Event: Data Field Day 1

Appearance: Hedvig Presents at Data Field Day 1

Company: Hedvig

Video Links:

Personnel: Avinash Lakshman

Avinash Lakshman, Founder and CEO of Hedvig, details the platform architecture, virtual disks, and flash usage.


SanDisk InfiniFlash Use Cases

Event: Data Field Day 1

Appearance: SanDisk Presents at Data Field Day 1

Company: SanDisk

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Personnel: Roark Hilomen

Roark Hilomen, Engineering Fellow, presents customer use cases for the SanDisk InfiniFlash system.


SanDisk InfiniFlash Rethinking Delivering Flash at Data Center Scale

Event: Data Field Day 1

Appearance: SanDisk Presents at Data Field Day 1

Company: SanDisk

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Personnel: Fritz Kruger

Fritz Kruger, Engineering Fellow and Chief Hardware Architect, presents the SanDisk InfiniFlash product. He begins with SanDisk’s market position before discussing the technical hardware design of the InfiniFlash system.


SanDisk Big Data and Flash: Why Is This the Future?

Event: Data Field Day 1

Appearance: SanDisk Presents at Data Field Day 1

Company: SanDisk

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Personnel: Allen Samuels, Victoria Koepnick

Victoria Koepnick introduces Allen Samuels, Engineering Fellow and Chief Software Architect, to discuss SanDisk’s flash positioning in the field of big data. He discusses the issues with using hard disk drives for big data applications and presents an alternative model using an all-solid state device. He presents data tiering, erasure coding, and the data architecture.


HGST Active Archive Hands-On

Event: Data Field Day 1

Appearance: HGST Presents at Data Field Day 1

Company: HGST, Western Digital

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Personnel: Roger Weeks

Roger Weeks, Technical Product Manager, presents the HGST Elastic Storage product to the Data Field Day delegates.


HGST Active Archive Use Cases

Event: Data Field Day 1

Appearance: HGST Presents at Data Field Day 1

Company: HGST, Western Digital

Video Links:

Personnel: Barbara Murphy, Roger Weeks

Barbara Murphy, VP of Marketing for Elastic Storage, and Roger Weeks, Technical Product Manager, present customer use cases for HGST Active Archive. They cover native S3 applications, mobile apps, backup and archive, data analytics, and how customers can try the product.


HGST Elastic Storage Platform & Active Archive Introduction

Event: Data Field Day 1

Appearance: HGST Presents at Data Field Day 1

Company: HGST, Western Digital

Video Links:

Personnel: Roger Weeks

Roger Weeks, Technical Product Manager, presents the Elastic Storage Platforms Group and introduces Active Archive. He discusses who the group is and where they came from, what they are building, and where their target markets are.


HGST Active Archive System Architecture

Event: Data Field Day 1

Appearance: HGST Presents at Data Field Day 1

Company: HGST, Western Digital

Video Links:

Personnel: Roger Weeks

Roger Weeks, Technical Product Manager, presents the HGST Elastic Storage platform and Active Architecture concept. He presents an overview of the system architecture, discusses system deployment and scale, and presents system performance.


HGST Storage Vision

Event: Data Field Day 1

Appearance: HGST Presents at Data Field Day 1

Company: HGST, Western Digital

Video Links:

Personnel: Barbara Murphy

Barbara Murphy, VP of Marketing for Elastic Storage at HGST, presents the product vision.


Data Field Day Roundtable: Selling To Enterprise Versus Startup

Event: Data Field Day 1

Appearance: Data Field Day 1 Delegate Roundtables

Company: N/A

Video Links:

Personnel: Andrea Mauro, John Obeto, John Troyer, Josh Ludeman, Justin Warren, Karen Lopez, Paul Miller, Theo Priestley, Yves Mulkers

The Data Field Day delegates discuss the differences in selling products to the enterprise versus cloud service providers and startups. Karen Lopez begins the discussion with the Hortonworks IPO and the vast expenditure on various public cloud platforms. Joining the discussion are Andrea Mauro, John Obeto, Josh Ludeman, Justin Warren, John Troyer, Paul Miller, Theo Priestley, and Yves Mulkers.


Data Field Day Roundtable: Questioning the Open Source Business Model

Event: Data Field Day 1

Appearance: Data Field Day 1 Delegate Roundtables

Company: N/A

Video Links:

Personnel: Andrea Mauro, John Obeto, John Troyer, Josh Ludeman, Justin Warren, Karen Lopez, Paul Miller, Theo Priestley, Yves Mulkers

The Data Field Day delegates discuss open source as a business model. John Troyer begins the discussion with the Hortonworks IPO and the vast expenditure on various public cloud platforms. Joining the discussion are Andrea Mauro, John Obeto, Josh Ludeman, Justin Warren, Karen Lopez, Paul Miller, Theo Priestley, and Yves Mulkers.


The Hadoop Journey with Cloudera

Event: Data Field Day 1

Appearance: Cloudera Presents at Data Field Day 1

Company: Cloudera

Video Links:

Personnel: Justin Erickson

Justin Erickson, Product Manager at Cloudera, presents the recent history and development of Hadoop. YARN and MapReduce 2 have become standard and speed and security of storage has been addressed. Apache Spark has appeared as a successor to MapReduce. Impala 2.0 interactive SQL is a key advancement, running faster and bringing better SQL compliance and usability. Kafka brings increased performance and can be configured as a fast, reliable Apache Flume channel. Hue also brings a real UI for Hadoop with search, sentry, and much more.


Cloudera Xplain.io Demo

Event: Data Field Day 1

Appearance: Cloudera Presents at Data Field Day 1

Company: Cloudera

Video Links:

Personnel: Anupam Singh

Anupam Singh, co-founder of Xplain.io and Head of Data Management for Cloudera, presents and demonstrates Xplain.io as an Enterprise Knowledge Hub.


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