AWS and Qlik Strategic Collaboration Overview

In this presentation at the Tech Field Day Experience during Qlik Connect 2025, AWS and Qlik elaborated on their long-standing partnership and how it has evolved to support modern data workflows and advanced analytics. They emphasized their decade-long collaboration, focusing on helping customers drive digital transformation through scalable cloud infrastructure and sophisticated data analytics. Joint customer success stories were shared to illustrate how enterprises, such as Vanguard, are leveraging AWS and Qlik to modernize critical systems — including SAP and mainframes — to enable near real-time data insights and enhanced operational efficiency.

The session highlighted the integration between AWS’s comprehensive infrastructure and Qlik’s advanced data analytics capabilities, particularly emphasizing Qlik Answers — a generative AI-powered data assistant. Powered by AWS services like Amazon SageMaker and Amazon Bedrock, Qlik Answers enables users to interact with their data through contextual and explainable AI-generated responses. The system architecture involves embedding user queries into vector databases using models like Cohere, with re-ranking and inference handled by Bedrock leveraging Anthropic’s Claude model. This ecosystem supports both structured and unstructured data access while maintaining transparency and traceability of responses, ensuring enterprise-grade security, privacy, and explainability.

Throughout the discussion, the presenters underscored the importance of flexibility, managed services, and shared responsibility in building secure AI applications. AWS’s three-tiered generative AI stack — infrastructure, foundational models, and managed APIs — provides customers and ISVs like Qlik with the tools and services needed to rapidly innovate while maintaining control over customization and data governance. Managed services are increasingly preferred by businesses aiming for faster adoption without sacrificing compliance, security, or accuracy. With AWS deeply committed to privacy, sovereignty, and model performance, and Qlik offering data integration from legacy systems to modern AI applications, this partnership provides a highly scalable and secure ecosystem for advanced analytics and decision-making.