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You are here: Home / Videos / Build, Deploy, and Scale Your App Your Way with Heroku from Salesforce

Build, Deploy, and Scale Your App Your Way with Heroku from Salesforce



AppDev Field Day 2

Adam Zimman and Betty Junod presented for Heroku at ADFD2


This video is part of the appearance, “Heroku Presents at AppDev Field Day 2“. It was recorded as part of AppDev Field Day 2 at 15:00-16:30 on November 12, 2024.


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Heroku, a platform as a service (PaaS) provider, has been a pioneer in simplifying the process of building, deploying, and scaling applications. The platform allows developers to focus on their core tasks—coming up with ideas and writing code—while Heroku handles the complexities of infrastructure management. By abstracting away the need to manage servers, databases, and other backend components, Heroku enables developers to bring their applications to market faster and with less effort. This is particularly beneficial for enterprises that need to manage updates, security patches, and scaling without getting bogged down by the intricacies of cloud infrastructure. Heroku’s opinionated system provides a streamlined developer experience, allowing teams to focus on innovation rather than the “plumbing” of their applications.

As part of Salesforce, Heroku offers deep integrations with the Salesforce ecosystem, making it easier for businesses to extend their Salesforce applications and deliver seamless customer experiences. The platform is also a valuable tool for enterprises looking to migrate workloads to the cloud without having to navigate the complexities of services like AWS. Heroku simplifies this process by offering a set of primitives that handle the heavy lifting, allowing companies to focus on their core business functions. The platform has been widely adopted across various industries, including finance, retail, healthcare, and automotive, with major companies like T-Mobile and Live Nation relying on Heroku to scale their operations.

Heroku’s value proposition is evident in its ability to increase developer productivity, reduce DevOps costs, and provide a strong return on investment. The platform has supported over 13 million apps and handles more than 60 billion requests per day, demonstrating its reliability and scalability. Customer success stories, such as Health Sherpa and Leather Spa, highlight how Heroku can cater to both large enterprises and small businesses. Health Sherpa, for instance, was able to handle massive traffic spikes during open enrollment for health insurance, while Leather Spa, a single-developer operation, saw significant improvements in sales and operational efficiency. Heroku’s ability to “just work,” much like electricity from a socket, allows businesses to focus on what truly differentiates them in the market, leaving the infrastructure management to Heroku.

Introduced by Betty Junod, CMO and SVP, and presented by Adam Zimman, Sr. Director, Product Marketing, Heroku from Salesforce

Personnel: Adam Zimman, Betty Junod


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  • Jun 10-Jun 11 — Tech Field Day Extra at Cisco Live US 2025
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