DevRel’n For Dollars with Josh Atwell

In his Ignite talk at AppDev Field Day, Josh Atwell, a seasoned DevRel leader, delved into the intricate value of developer relations (DevRel) in enhancing business outcomes. Atwell highlighted common misconceptions about DevRel, emphasizing that beyond the visible activities like speaking at conferences and engaging with the community, DevRel plays a crucial role in driving product awareness, adoption, and customer success. He stressed the importance of aligning DevRel efforts with key performance indicators (KPIs) and objectives and key results (OKRs) to demonstrate tangible business value. Atwell also discussed strategies for reducing friction for developers, fostering trust as peers within the developer community, and ensuring that DevRel initiatives support broader marketing and sales goals, ultimately contributing to sustained product growth and customer retention.