Enterprise Storage for the Cloud – Simplify, Scale, and Save with Pure Storage

Pure Storage Cloud brings enterprise-grade storage to the cloud with simplicity, resilience, and efficiency. This session dives into the technical foundations that deliver consistent performance and protection while helping organizations reduce costs across cloud migration, disaster recovery, and hybrid deployments.

David Stamen introduced Pure Storage Cloud as an update to their portfolio, emphasizing a shift towards a cloud-preferred model where data availability is paramount. The new portfolio includes Pure Storage Cloud Dedicated (formerly Cloud Block Store) and Pure Storage Cloud Azure Native Service, signifying a unified experience under a single control plane. Managed services are also a key component, catering to customers seeking hosted stacks within hyperscalers such as Azure VMware Solution and Elastic VMware Service, as well as in cloud-adjacent environments. This unified experience ensures consistent management and licensing, regardless of whether customers use Evergreen 1 or CapEx-based purchasing, all managed through Pure 1 with Purity.

The presentation addressed the challenges customers face when adopting the cloud, including rising costs, limited visibility, and overprovisioning due to bundled performance and capacity. To address these issues, Pure Storage Cloud offers a unified data plane with features such as data reduction (thin provisioning, deduplication, and compression), advanced replication options (synchronous, continuous, and periodic), built-in high availability, double data-at-rest encryption, and best-in-class snapshots. These capabilities aim to provide cost efficiency, performance optimization, and enhanced data protection, resolving the sprawl and management complexities associated with diverse cloud storage options.

A significant development highlighted was the Pure Storage Cloud Azure Native Service, which allows Pure Storage to build and operate a native service that integrates seamlessly with Azure. Key features include on-demand performance scaling, native integration with Azure services via a resource provider, and simplified deployment and management within the Azure portal. Plans include expanding support for Azure VMs, enabling easy connectivity configuration, and potentially integrating with other native services such as containerization platforms (e.g., Azure Kubernetes) and PaaS offerings.