Tech Field Day

The Independent IT Influencer Event

  • Home
    • The Futurum Group
    • FAQ
    • Staff
  • Sponsors
    • Sponsor List
      • 2025 Sponsors
      • 2024 Sponsors
      • 2023 Sponsors
      • 2022 Sponsors
    • Sponsor Tech Field Day
    • Best of Tech Field Day
    • Results and Metrics
    • Preparing Your Presentation
      • Complete Presentation Guide
      • A Classic Tech Field Day Agenda
      • Field Day Room Setup
      • Presenting to Engineers
  • Delegates
    • Delegate List
      • 2025 Delegates
      • 2024 Delegates
      • 2023 Delegates
      • 2022 Delegates
      • 2021 Delegates
      • 2020 Delegates
      • 2019 Delegates
      • 2018 Delegates
    • Become a Field Day Delegate
    • What Delegates Should Know
  • Events
    • All Events
      • Upcoming
      • Past
    • Field Day
    • Field Day Extra
    • Field Day Exclusive
    • Field Day Experience
    • Field Day Live
    • Field Day Showcase
  • Topics
    • Tech Field Day
    • Cloud Field Day
    • Mobility Field Day
    • Networking Field Day
    • Security Field Day
    • Storage Field Day
  • News
    • Coverage
    • Event News
    • Podcast
  • When autocomplete results are available use up and down arrows to review and enter to go to the desired page. Touch device users, explore by touch or with swipe gestures.
You are here: Home / Videos / WhatsApp for Qlik Sense SaaS by Brian Booden

WhatsApp for Qlik Sense SaaS by Brian Booden



AI Data Infrastructure Field Day 1

Brian Booden presented for Ignite at AIDIFD1


This video is part of the appearance, “Ignite Talks at AI Data Infrastructure Field Day 1“. It was recorded as part of AI Data Infrastructure Field Day 1 at 15:45-16:15 on October 2, 2024.


Watch on YouTube
Watch on Vimeo

Brian Booden’s Ignite talk at AI Data Infrastructure Field Day 1 details the integration of WhatsApp with Qlik Sense SaaS, a business intelligence (BI) tool. Booden, with a background in data and analytics, highlights the importance of conversational analytics in today’s data-driven world. He explains that while Qlik integrates with various tools like Slack and Teams, WhatsApp is notably absent. This absence is significant because WhatsApp is widely used for personal communication, making it a more immediate and engaging platform for users. Booden emphasizes the unique engagement factor of WhatsApp, where users are more likely to respond to messages due to the platform’s notification system, which includes read receipts.

Booden outlines the technical architecture required to connect Qlik with WhatsApp, focusing on the need to minimize data transfer points for security reasons. He explains that the integration involves using WhatsApp APIs to facilitate direct communication between Qlik and WhatsApp, ensuring data protection and compliance with privacy regulations. The challenge lies in WhatsApp’s stringent policies, as it is part of Meta (formerly Facebook), which requires business messages to be pre-approved and triggered by specific actions. Booden has spent the last 18 months developing a solution to navigate these complexities, enabling seamless data interaction through WhatsApp.

In his live demonstration, Booden showcases two use cases: structured data interaction and unstructured data interaction using Qlik’s recently released LLM (Large Language Model) called Qlik Answers. The first demo involves pulling customer data from a Qlik dashboard and generating a PDF report, all triggered through WhatsApp. The second demo focuses on querying unstructured data, such as troubleshooting a printer issue, using natural language processing. Booden concludes by emphasizing the growing importance of conversational analytics, predicting that the demand for instant, mobile-friendly data interactions will continue to rise. He believes that integrating BI tools with widely-used communication platforms like WhatsApp can significantly enhance user engagement and efficiency.

Personnel: Brian Booden


  • Bluesky
  • LinkedIn
  • Mastodon
  • RSS
  • Twitter
  • YouTube

Event Calendar

  • May 28-May 29 — Security Field Day 13
  • Jun 4-Jun 5 — Cloud Field Day 23
  • Jun 10-Jun 11 — Tech Field Day Extra at Cisco Live US 2025
  • Jul 9-Jul 10 — Networking Field Day 38
  • Jul 16-Jul 17 — Edge Field Day 4
  • Sep 10-Sep 11 — AI Infrastructure Field Day 3
  • Oct 29-Oct 30 — AI Field Day 7

Latest Links

  • Compliance Does Not Equal Security
  • Meraki Campus Gateway: Cloud-Managed Overlay for Complex Networks
  • Exploring the Future of Cybersecurity at Security Field Day 13
  • 5G Neutral Host: Solving Enterprise Cellular Coverage Gaps
  • Qlik Connect 2025: Answers For Agentic AI

Return to top of page

Copyright © 2025 · Genesis Framework · WordPress · Log in