Automation Anywhere Bot Marketplace and Monetization

Brendan Foley will showcase the opportunity and resources for developers that Automation Anywhere provides, covering Community Edition, Developer Documentation and Bot Games, Developer Community (APeople), Automation Anywhere University, and Bot Store Monetization. Brendan Foley, who manages product for the Bot Store and oversees developer evangelism, explains Automation Anywhere’s strategy to engage a wide range of developers—from business professionals and IT teams to independent software vendors (ISVs). The aim is to establish the platform as a frontrunner in the intelligent automation sector, likening its ambition to the status enjoyed by Microsoft, Google, Twilio, and Salesforce. Foley underscores the growing market for intelligent automation, noting that Automation Anywhere’s platform is widely adopted by over 2,800 large enterprises in more than 90 countries.

A key component of this strategy is the Community Edition, a free version of Automation Anywhere’s software suite, allowing developers to explore tools for robotic process automation (RPA), artificial intelligence (AI), analytics, and more. Additionally, the company provides extensive documentation accessible through docs.automationanywhere.com, encompassing resources for both novices and advanced developers. Another highlight is the “bot games,” competitions designed to incentivize developers to innovate using the platform. These competitions are held both virtually and in person across several international locations, fostering a sense of community and rapid skill acquisition.

Automation Anywhere also places significant emphasis on community and education through resources like the developer community APeople and Automation Anywhere University. APeople offers forums where developers can seek advice and share insights, while the University offers free courses to help users achieve fast-track accreditation or comprehensive certification. For developers aiming to build a business, the Bot Store is presented as a marketplace where they can monetize their work through a subscription model. Scheduled to enable monetization by the end of the summer, the Bot Store promises lucrative opportunities for developers, with Automation Anywhere handling billing and offering IP protection for submitted bots. This strategy aims to create a sustainable ecosystem where developers can thrive and continuously innovate.